PHOTOSHOP - ILLUSTRATOR
Concept Development | Branding | Social Media | Advertising
Business Strategy
Research Report
CocoBean Coffeeshop blends health-conscious dining and premium coffee in West Vancouver, offering super healthy options for both vegan and non-vegan preferences. Their cozy and elegant space invites you to experience wellness and indulgence in a chic setting.
Competitors
CREMA CAFE, Bean Around the World
Demographics
Total Population: 44,122
Median Age: 50.8 years
Male: 20,625
Female: 23,497
Marital Status: 21,165 Married
Annual Income: +$104K
Median Age: 50.8 years
Male: 20,625
Female: 23,497
Marital Status: 21,165 Married
Annual Income: +$104K
The Problem
We address diverse dietary preferences with super healthy choices, extending our offerings to healthy dinner options in the evening. Emphasizing sustainability and innovation, our versatile space evolves with our valued customers' needs.
Goals and Objectives
CocoBean is West Vancouver's hub for health-conscious dining and premium coffee, committed to eco-friendly practices, menu innovation, and a unique atmosphere. Through targeted marketing and customer-centric initiatives, we aim for distinctive and ethical experiences.
Psychographic Segmentation
West Vancouver offers coastal luxury, boasting scenic mountains and ocean views, attracting affluent residents seeking upscale living and top-notch amenities. Its diverse population enjoys a vibrant cultural scene, outdoor activities, and excellent schools, fostering a thriving community spirit centered around coastal living and diversity.
Budget and Timeline
Startup costs of $290,000 cover interior design, equipment, licensing, and inventory. Monthly operational expenses of $36,000 include rent, utilities, salaries, and ongoing costs. Our timeline spans pre-opening, branding, and grand opening phases, prioritizing continuous improvement.
Target Audience
Tailored for health-conscious individuals aged 30 to 50, our offerings cater to those who appreciate diverse, super healthy dining options. With premium coffee and a full bar, our versatile space suits discerning tastes valuing both nutrition and indulgence.
Deliverables
Social Media Ads, Posters, Flyers, Banners, Cups, Menu, Sign Logo, Apron, Business Cards
Geographic
West Vancouver's psychographic segmentation identifies residents valuing health, sustainability, culinary excellence, active lifestyles, and community engagement. They prefer organic, locally-sourced foods, high-quality culinary experiences, outdoor activities, and community connections, guiding businesses to tailor offerings and marketing strategies accordingly. This understanding helps resonate with specific consumer segments within West Vancouver's affluent and diverse community
Brand Messaging and Tone
CocoBean: Where Wellness Meets Indulgence. Elevate your day with super healthy dining and premium coffee, transitioning to elegant evenings. Our warm, inviting tone reflects our commitment to sustainability, making every visit an eco-friendly delight. CocoBean isn't just a coffeeshop; it's a lifestyle destination.
Crema Cafe in West Vancouver is a cozy haven for coffee enthusiasts and food lovers alike. Known for its quality brews and inviting atmosphere, the cafe offers expertly crafted drinks and locally sourced menu items, from pastries to gourmet sandwiches. Beyond its culinary delights, Crema serves as a gathering spot where locals come together to connect and unwind, fostering the warm community spirit that defines West Vancouver.
Bean Around the World is a renowned coffee chain in West Vancouver, known for its global-inspired ambiance and high-quality coffee offerings. With a focus on providing a cozy atmosphere for work and relaxation, Bean Around the World caters to diverse consumer preferences, offering a variety of specialty brews and light snacks. Its commitment to sustainability and community engagement further enhances its appeal among residents and visitors alike.
Bio
Maya Raven, a 30-year-old professional in West Vancouver, earns over $80,000 annually and is passionate about coffee. Visiting coffee shops 2-3 times a week, she budgets $20-$30 monthly for her favorite brews. COCOBEAN is her preferred spot, perfectly matching her preferences and lifestyle..
Goal
Maya seeks a coffee shop offering a cozy atmosphere conducive to work and relaxation, prioritizing healthy food options like smoothie bowls. She values high-quality coffee alongside a full bar for special events, aiming for a luxurious experience. A workspace within the coffee shop is crucial for her professional engagements, and she appreciates loyalty programs and social media engagement to enhance her overall experience.
Frustration
Maya seeks a coffee shop that balances a cozy atmosphere with a suitable workspace, yet struggles to find one that also offers a vibrant ambiance and healthy food options. While loyal to COCOBEAN, she desires occasional special events for variety, highlighting her quest for a harmonious coffee experience that combines comfort, productivity, and diversity.
CocoBean offerings
CocoBean Coffeeshop offers a harmonious blend of health-conscious dining and premium coffee in an inviting and elegant setting, promising an exceptional experience where wellness meets indulgence. With a focus on sustainability, innovation, and community engagement, CocoBean embodies warmth, sophistication, and inclusivity, catering to discerning individuals who value refined tastes and mindful living. Positioned as West Vancouver's premier destination for health-conscious dining and premium coffee experiences, CocoBean stands out with its diverse menu featuring super healthy options, eco-friendly practices, versatile space, and premium quality ingredients. Targeting health-conscious individuals aged 30 to 50, CocoBean invites patrons on a culinary journey that nourishes the body and delights the senses.
